Dr. Usman Ahsan

Associate Professor Faculty of Commerce & Management Sciences
Director IQAE
Department of Commerce & Management Sciences
Email: usman.ahsan@mukabbiruniversity.edu.pk

Conferences, Publications & Journal Articles

Title Publication & Year
Consumer brand identification and purchase intention: Mediating role of customer brand engagement and moderating role of self-esteem in the fashion apparel industry
Foundation University Journal of Business & Economics & 2025
The Influence of Store Environment and Sales Promotion on Customer Retention: The Mediating Role of Perceived Value
The Regional Tribune & 2025
Investigating the Factors Influencing Purchase Intention: The Mediating Role of Customer Brand Engagement
The Lahore Journal of Business & 2025
Understanding Impact of Work-Family Conflict on Workplace Deviance Behavior: A Case of Mediation and Moderation of Moral Disengagement and Job Insecurity
The Knowledge & 2025
How Learners
Context & 2025
Analysis of Keats’s Odes through the Lens of Imagery
Qlantic Journal of Social Sciences and Humanities & 2025
Impact of Psychological Capital on Turnover Intentions and Organization Citizenship Behavior: Mediating Role of Work Engagement
Regional Lens & 2025
Barriers of English as Medium of Instruction at Secondary Level in Public Sector Institutions of Gujrat
The Regional Tribune & 2025
Stylistic Study of Keats’ Ode to Nightingale
Qlantic Journal of Social Sciences and Humanities & 2025
The Effect of Social Media Marketing and Corporate Social Responsibility on Customer Retention: The Mediating Role of Perceived Value
Journal of Business Administration and Management Sciences (JOBAMS) & 2024
An Unseen Stress Of Biometrics Attendance Punching Amongst Executive Employees
A Case Study Of Healthcare Workers In Private Hospitals & 2024
Perceived Organizational Support
Workplace Loneliness & 2021
Job Autonomy and Work Engagement: The mediating role of job crafting and the moderating role of proactive personality
Global Management Journal for Academic & Corporate Studies (GMJACS) & 2019