Dr. Usman Ahsan
Associate Professor Faculty of Commerce & Management Sciences
Director IQAE
Department of Commerce & Management Sciences
Email: usman.ahsan@mukabbiruniversity.edu.pk
Conferences, Publications & Journal Articles
| Title | Publication & Year |
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Consumer brand identification and purchase intention: Mediating role of customer brand engagement and moderating role of self-esteem in the fashion apparel industry
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Foundation University Journal of Business & Economics & 2025
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The Influence of Store Environment and Sales Promotion on Customer Retention: The Mediating Role of Perceived Value
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The Regional Tribune & 2025
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Investigating the Factors Influencing Purchase Intention: The Mediating Role of Customer Brand Engagement
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The Lahore Journal of Business & 2025
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Understanding Impact of Work-Family Conflict on Workplace Deviance Behavior: A Case of Mediation and Moderation of Moral Disengagement and Job Insecurity
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The Knowledge & 2025
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How Learners
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Context & 2025
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Analysis of Keats’s Odes through the Lens of Imagery
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Qlantic Journal of Social Sciences and Humanities & 2025
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Impact of Psychological Capital on Turnover Intentions and Organization Citizenship Behavior: Mediating Role of Work Engagement
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Regional Lens & 2025
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Barriers of English as Medium of Instruction at Secondary Level in Public Sector Institutions of Gujrat
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The Regional Tribune & 2025
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Stylistic Study of Keats’ Ode to Nightingale
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Qlantic Journal of Social Sciences and Humanities & 2025
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The Effect of Social Media Marketing and Corporate Social Responsibility on Customer Retention: The Mediating Role of Perceived Value
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Journal of Business Administration and Management Sciences (JOBAMS) & 2024
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An Unseen Stress Of Biometrics Attendance Punching Amongst Executive Employees
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A Case Study Of Healthcare Workers In Private Hospitals & 2024
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Perceived Organizational Support
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Workplace Loneliness & 2021
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Job Autonomy and Work Engagement: The mediating role of job crafting and the moderating role of proactive personality
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Global Management Journal for Academic & Corporate Studies (GMJACS) & 2019
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