farukh

Dr. M. Farukh Arslan

Assistant Professor

Department of English
Email: farukh.arslan@mukabbiruniversity.edu.pk

Conferences, Publications & Journal Articles

Title Publications Year
Pakistani visiting cards as a genre: Linguistic and semiotic insights into professionalism
Contemporary Journal of Social Science Review
2024
A content-based analysis of cultural depictions in English textbook
Basic & Applied Education Research Journal
2024
A Corpus Based Diachronic Study of Verb Complementation Pattern in Pakistani English
Pakistan Journal of Society, Education and Language (PJSEL)
2022
Language and gender: Investigating age-based topic variations among females
Journal of Applied Linguistics and TESOL
2024
Semiotic Analysis of Pakistani Drama Cover Pages
Linguistic Forum-A Journal of Linguistics
2023
Critical Discourse Analysis of the Short Story 'My Son the Fanatic' By Hanif Kureishi
Modern Languages, Literatures, and Linguistics
2023
Lexical borrowing of English in Shahmukhi Punjabi language: A corpus based study
Ponte
2019
Building a multilingual vocabulary database: A comprehensive study of 24 global and local languages
Journal of Asian Development Studies
2025
Interdiscursivity in Pakistani Drama Serials: A Study of Critical Discourse Analysis
Linguistic Forum-A Journal of Linguistics
2022
Exploring the influence of language on cultural identity: A comparative linguistic and literary analysis
Harf-o-Sukhan
2024
Morphemic Analysis Of Case Markers In Shahmukhi Punjabi Nouns
Journal of Namibian Studies
2024
Highlighting the Sound Shift in Punjabi Language: A Corpus-Based Descriptive Study
Linguistic Forum-A Journal of Linguistics
2021
Aligning English and Punjabi WordNets: A corpus based study
Research Journal of Language and Literary Studies
2024
A Corpus-Based Comparative Study of Derivational Morphemes Across ENL ESL EFL Learners Through ICNALE
Linguistic Forum-A Journal of Linguistics
2020
Developing digital resources of Shahmukhi Punjabi
Journal of Asian Development Studies
2023
Morphological Description Of Nouns In Shahmukhi Punjabi; A Corpus Based Study
Journal of Positive School Psychology
2023
Stylistic and textual analysis of Pakistani national anthem
Journal of Social Sciences and Humanities
2021
Analysis of adjectives in novels across gender: A corpus-based study
Harf-o-Sukhan
2022
Punjabi Adjectives: A Morphological Perspective
Pakistan Languages and Humanities Review
2024
Analysis of learning preferences and material at intermediate level of Punjab textbook
International Journal of Special Education
2022
Roots of functionalism: From Aristotle to Michael Halliday
2024
The power of language: Role of eco-linguistics in shaping environmental awareness
Journal of Asian Development Studies
2025
Performing stand-up comedy: A genre analysis of Umar Sharif's comedy through speech act theory
Journal of Applied Linguistics and TESOL
2025
A critical discourse analysis of transitivity processes in Pakistani cricket commentary: A corpus-based study
Journal of Applied Linguistics and TESOL
2024
Developing Lexical Resources of Saraiki Verbs: A Corpus Based Study
Linguistic Forum-A Journal of Linguistics
2023
Stylistics analysis of news item: A case study of heavy odds
Contemporary Journal of Social Science Review
2024
Semiotics of deception: A linguistic analysis of packaging industry in Pakistan
Journal of Applied Linguistics and TESOL
2024
Bridging theory and practice: AI applications in learning and teaching in Pakistan's education system
Jahan-e-Tahqeeq
2024
Unpacking Tag Questions in 'The Office': Frequency Functionality and Comic Flair
International Journal of Contemporary Issues in Social Sciences
2024
Gender representation in language of constitutions: A cross cultural corpus assisted critical discourse analysis
Journal of Asian Development Studies
2025
Eco-Linguistic Analysis of 'Dawn' Newspaper: A Corpus Based Study
Journal of Asian Development Studies
2023
From folklore to philosophy: A genre analysis of The Boy and the Heron using Bhatia's framework
Journal of Applied Linguistics and TESOL
2024
Forensic linguistic profiling of suicide notes: A LIWC-based analysis of emotional and cognitive markers
Journal of Asian Development Studies
2025
Cultural pedagogy and curriculum: A comparative study of PTB and Oxford English textbooks
Journal of Asian Development Studies
2025
Exploring Taboo Language and Euphemisms in 'Fight Club' (1999): An Analysis of American Cultural Norms through the Lens of Cultural Linguistics
Pakistan Languages and Humanities Review
2024
Transitivity Analysis of 'The Old Building' by Imdad Hussein: A Corpus Based Study
Linguistic Forum-A Journal of Linguistics
2021
Argumentation Differences in ENL ESL and EFL Learners: Ideational Grammatical Metaphor Analysis
Jahan-e-Tahqeeq
2023
An eco-linguistic analysis of Pakistani advertisements: A gender based study
Jahan-e-Tahqeeq
2023
From classic calls to modern jargon: Diachronic analysis of lexical changes in English cricket commentary
Journal of Applied Linguistics and TESOL
2025
The decline of Punjabi: Investigating the sociolinguistic factors leading to language death in Pakistan
Journal of Applied Linguistics and TESOL
2024
A Semiotic Analysis of Multinational Brand Advertisements in Pakistan
2024
The role of politeness strategies in adjacency pairs in The Oyster and the Pearl
Journal of Applied Linguistics and TESOL
2024
Decoding the semantic fabric of Pakistani drama titles: A corpus driven study
Journal of Asian Development Studies
2025
Scrutinizing the socio-cultural dynamics and consumer culture in Pakistani television advertisements: A critical discourse analysis using Norman Fairclough's three-dimensional model
Journal of Applied Linguistics and TESOL
2024
Psychological profiling in Gothic and detective fiction: A forensic linguistic exploration of deception and reality distortion
Journal of Asian Development Studies
2025
Comparative Formalistic Analysis of John Keats and Allen Ginsberg Selected Poems
International Journal of Contemporary Issues in Social Sciences
2024
A Phonetic Forensic Analysis of Imran Khan's Speeches
Kurdish Studies
2024
Inclusion of Social Media Abbreviations in Communicative Language Testing
Linguistic Forum-A Journal of Linguistics
2019
An onomastic approach to the Holy Quran: A corpus-based study of prophets' names
Journal of Applied Linguistics and TESOL
n.d.
Turn-taking in a Pakistani talk shows: A critical discourse analysis
Contemporary Journal of Social Science Review
2024
Spellings and syntax in crisis: A corpus-based study of ESL challenges in Pakistani middle schools
Journal of Asian Development Studies
2025
A Linguistic Exploration of Identity Construction in The Dollhouse: A Case Study of Character Development
International Journal of Contemporary Issues in Social Sciences
2024
A critical discourse analysis of women's narrativization in extreme discourse: A comparative study of Islamist and populist narratives in Punjab Pakistan
Wah Academia Journal of Social Sciences
2024
Transition in naming practices: A diachronic socio-onomastic exploration of Pakistani trends across generations
Journal of Asian Development Studies
2025
Morphological representation of gender in Arabic English German and Punjabi: A comparative linguistic analysis
Journal of Applied Linguistics and TESOL
2024
Lexical choices and environmental ideologies: A corpus based eco-linguistic analysis of Supreme Court judgments in Pakistan
Journal of Asian Development Studies
2025
Constructing Suspense and Psychological Tension: A Corpus-Based Stylistic Analysis of Contemporary Crime Thriller Fiction
Wah Academia Journal of Social Sciences
2025
Reading power through images: A critical discourse analysis of Pakistani drama cover pages
Journal of Applied Linguistics and TESOL
2025
Evaluating human vs AI feedback on students' performance: A comparative analysis of students at intermediate level
Journal of Applied Linguistics and TESOL
2025
Critical Discourse Analysis of a political speech: A case study of Shahbaz Sharif speech at UN
Harf-o-Sukhan
2023
Branding in Pakistani TV dramas: A multimodal analysis
Journal of Asian Development Studies
2025
Exploring the Historical Evolution of Pop Music in Pakistan: A Diachronic Perspective
International Journal of Contemporary Issues in Social Sciences
2024
Decoding idioms and cultural identity in Pakistan: A linguistic analysis of indigenous expressions
Journal of Applied Linguistics and TESOL
2024
Decoding idioms and cultural identity in Pakistan: A linguistic analysis of indigenous expressions
Journal of Applied Linguistics and TESOL
2024
Bail applications and writ petitions as distinct genre of legalese: A comparative forensic analysis
Journal of Asian Development Studies
2025
Eco-linguistic analysis of nursery rhymes: exploring the environmental impact of vocabulary and words on children consciousness
Jahan-e-Tahqeeq
2023
Media discourse and ecolinguistics: A corpus-based analysis of Pakistani newspapers stories
Journal of Social Signs Review
2025
An analysis of flags as cultural icons: A semiotic study of 30 countries
Harf-o-Sukhan
2023
Linguistic layers of laughter: A multilevel analysis of humor in Urdu jokes
Journal of Asian Development Studies
2025
Pakistani TED Talks: A corpus-based comparative analysis of interactional metadiscourse markers across gender
Journal of Applied Linguistics and TESOL
2024
Metadiscourse Analysis of Pakistani English Newspaper Editorials: A Corpus-Based Study
International Journal of English Linguistics
2017
An examination of naming conventions and linguistic structures across diverse cultures: A cross-linguistic perspective
Journal of Applied Linguistics and TESOL
2024
Authorial Transformation: The Impact of Counselling Psychology in Writing style of Yasemin Mogahed
Jahan-e-Tahqeeq
2023
Navigating the Complexity: Forensic Analysis of Likelihood of Confusion in Pakistani Local Trademarks
International Journal of Contemporary Issues in Social Sciences
2024
Verbal dynamics of sports: A corpus based analysis of metadiscourse markers in Pakistani cricket commentary
Journal of Asian Development Studies
2025
An Analysis of Slang Usage Among English Department Students at NUML Faisalabad Campus: A Sociolinguistic Perspective
International Journal of Contemporary Issues in Social Sciences
2024
The perfect boost: An eco-linguistic analysis of energy drink 'Sting' advertisement
Harf-o-Sukhan
2023
Semiotic Analysis of Zeera Plus Biscuit Advertisement: Unraveling Sign Systems and Meanings
Zenodo (CERN European Organization for Nuclear Research)
2023
Medium of instruction (MoI) in local and non-local languages: Teachers' perceptions in public schools of Faisalabad Pakistan
Revista Dilemas Contemporáneos: Educación, Política y Valores
2019
Employing language to determine political thought: A linguistic relativity analysis of Pakistan's 2024 election slogans
Journal of Applied Linguistics and TESOL
2024