1

Consumer brand identification and purchase intention: Mediating role of customer brand engagement and moderating role of self-esteem in the fashion apparel industry

Foundation University Journal of Business & Economics

Ahsan U.

2025

2

The Influence of Store Environment and Sales Promotion on Customer Retention: The Mediating Role of Perceived Value

The Regional Tribune

Ahsan U.

2025

3

Investigating the Factors Influencing Purchase Intention: The Mediating Role of Customer Brand Engagement

The Lahore Journal of Business

Ahsan U.

2025

4

Understanding Impact of Work-Family Conflict on Workplace Deviance Behavior: A Case of Mediation and Moderation of Moral Disengagement and Job Insecurity

The Knowledge

Ahsan U.

2025

5

How Learners

Context

Ahsan U.

2025

6

Analysis of Keats’s Odes through the Lens of Imagery

Qlantic Journal of Social Sciences and Humanities

Ahsan U.

2025

7

Impact of Psychological Capital on Turnover Intentions and Organization Citizenship Behavior: Mediating Role of Work Engagement

Regional Lens

Ahsan U.

2025

8

Barriers of English as Medium of Instruction at Secondary Level in Public Sector Institutions of Gujrat

The Regional Tribune

Ahsan U.

2025

9

Stylistic Study of Keats’ Ode to Nightingale

Qlantic Journal of Social Sciences and Humanities

Ahsan U.

2025

10

The Effect of Social Media Marketing and Corporate Social Responsibility on Customer Retention: The Mediating Role of Perceived Value

Journal of Business Administration and Management Sciences (JOBAMS)

Ahsan U.

2024

11

An Unseen Stress Of Biometrics Attendance Punching Amongst Executive Employees

A Case Study Of Healthcare Workers In Private Hospitals

Ahsan U.

2024

12

Perceived Organizational Support

Workplace Loneliness

Ahsan U.

2021

13

Job Autonomy and Work Engagement: The mediating role of job crafting and the moderating role of proactive personality

Global Management Journal for Academic & Corporate Studies (GMJACS)

Ahsan U.

2019