Bachelor of Business Administration (BBA)
Program Overview
At Mukabbir University of Science & Technology, the aim of the Bachelor of Business
Administration (BBA) program is to teach basic as well as professional knowledge and technical
knowhow among the young graduates. This will also provide students with four years of rigorous
undergraduate education and will lead them onto the next step in their business careers. The program
promises graduates to become knowledgeable not only in business subjects: including Finance,
Accounting, Management, Human Resources, Marketing and General Management, but are also
introduced to the basic concepts of social sciences, applied sciences, and liberal arts as well. The
whole curriculum is specifically designed as per the standards/ guidelines of Higher Education
Commission. The faculty at Mukabbir not only is keen to groom the young students into competent,
skilled and industrious professional but to develop their personalities into dutiful, responsible and
sensible citizen of the society.
Dr Usman Ahsan
Head of Business & Management Science Department
Mukabbir University of Science and Technology, Gujrat
Key Features
Comprehensive Business Curriculum
Industry-Relevant Learning
Entrepreneurial Focus
Highly Qualified Faculty
Internship & Field Exposure
Leadership & Communication Development
Pathway to Global Careers or Higher Studies
Career Prospects
Graduates enter management trainee programs in leading firms, work in sales and marketing, HR and talent management, operations and supply chain and banking and fintech. Many manage family businesses with modern tools or pursue entrepreneurial ventures supported by mentoring and incubation pathways. The program also prepares students for professional examinations and graduate study in business and management.
Learning Outcomes
Students graduating with a Bachelor of Business Administration (BBA) degree from Mukabbir University of Science & Technology will be able to:
Communicate Effectively
Demonstrate professional written and oral communication skills, tailored for diverse audiences and cross-cultural settings. They will possess the ability to analyze, synthesize, and present information coherently.Make Informed Decisions
Identify and evaluate relevant data using diagnostic thinking and analytical techniques, enabling effective decision-making in dynamic and uncertain business environments.Work Collaboratively
Understand the significance of teamwork and group dynamics, and demonstrate the ability to work efficiently and productively within teams to achieve common organizational goals.Adapt to Cultural Diversity
Recognize the value of cultural diversity, and adapt their interpersonal communication and behavior to engage respectfully and effectively in multicultural environments.
Program’s Aims & Objectives
BBA Program is committed to create, expand, disseminate and teach the business administration body
of knowledge through academics, applications and research which positively impact society locally,
nationally, and internationally. This program aims to develop student’s critical professional thinking
and intuition. The program’s curriculum provides a balanced mixture of learning experiences to make
the graduates capable of sound professional decisions. As a result, the successful graduates will be
able to assume responsible positions in business, government, and education at the research,
development, and planning levels. The program also provides an excellent foundation for further
formal learning and training. The program is also expected to provide environments to put into
practice, the principles and techniques learnt during the course of implementation of the program‘s
curriculum. Some of the key objectives of the program are listed below:
Broad Understanding of Business Administration
Provide students with a comprehensive overview of business concepts, theories, and techniques through intensive academic and professional training.Application of Business Models
Encourage students to simplify and translate business data into workable models, applying them effectively to real-world scenarios.Professional Communication Skills
Develop strong oral and written communication skills, enabling students to produce well-organized reports, presentations, and projects with clear objectives, methodology, results, and conclusions.Foundation for Higher Education
Equip students with a solid academic base that supports further formal learning and postgraduate education in business or related disciplines.Dynamic and Updated Curriculum
Ensure the program remains flexible and current, adapting to the latest scientific and technological developments in the field of business administration.Professional Industry Orientation
Prepare students for the demands of the modern business world through practical exposure and a strong professional outlook.
Related Downloads
Distribution of Courses:
Followings are the distribution of total credit hours:
Major Areas
Credit Hrs.
Courses
General Education Courses
32
23%
Major Courses
72
52%
Interdisciplinary Courses
12
9%
Major Specialization
Courses
12
9%
Supervised Internship Courses
3
2%
Research Project Courses
03
2%
University Requirement Course
04
3%